PROJECT
Type Promotion

SEMESTER / TIME LAPSE
Summer 2011 / 15 Weeks

CLASS / INSTRUCTOR
Typography 4 / Ariel Grey

TITLE
Creative Standards: Relearning Creativity
Through Divergent Thinking

OBJECTIVE
Create a type promotion for any type foundry of our choosing. The concept and typeface we chose had to connect and work cohesively with each other. Based on our concept we had to make a promo book, type specimen book, poster and microsite.

SOLUTION
The concept I had was about divergent thinking and how that can be used to become more creative. Divergent thinking is a thought process or method used to generate creative ideas by exploring many possible solutions. With this I stumbled upon FFKiviet Pro and found that this type face was very versatile making it great for many possible solutions.

Home_School_PK3_Brunswick_03.png