PROJECT
Paint Can Project

SEMESTER / TIME LAPSE
Spring 2010 / 8 Weeks

CLASS / INSTRUCTOR
Package Design 2 / Tom McNulty

TITLE
Montana Colors

OBJECTIVE
Choose a paint company expand their inventory to incorporate spray paint and more and redesign their packaging.

SOLUTION
Montana Colors are known world wide in the graffiti world for their spray paint’s bright colors, usability and can pressure. However, because they are considered underground to the mass, capturing a wider target audience would be very difficult. We identified that their secondary target would be teens and young adults who were still trying to find their creativity. The packaging had to be bold and loud however still generic enough that it didn't scare off the new target audience. 

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